After teasing and teasing, Noah Beck has finally launched his new underwear brand Iphis!
The 22-year-old TikTok star’s new brand is gender inclusive and has launched with three styles.
“this project has been my baby for the past 2 years now and i’m so blessed to see if come to life in a way that has exceeded every expectation. u all have made this possible and this journey so enjoyable. i’m so grateful for every single one of u and i’m so excited to see where this brand goes. remember to always be urself, do what makes YOU happy, and remember… love conquers all<3," Noah shared on Instagram.
Find out more about the brand inside…
On the Iphis site, it boasts that they are a “gender-inclusive brand combining aesthetically beautiful design with technically constructed garments, better representing all body sizes and shapes. Our aim is to build and foster a community that allows people to be authentically themselves.”
Noah recently opened up about what led to starting his own brand.
“It’s no secret that the top of my underwear waistband shows in a lot of my content,” he told Vogue. “It came to a point where I was like, Why don’t I stop being a walking Calvin Klein billboard and wear something that I own?’”
Noah worked with the company Real Underwear for the new line, with the initial Classic Cotton styles – Boxer Brief, Brief and Thong – ranging in price from $18-22, and sizes 23-38 waist.
“There really hasn’t been a whole lot of gender-neutral undergarments because it is a tricky space,” Noah shared. “It comes with its complications, so we had many fittings where models came in and tried [products] on. They gave great feedback, and that [resulted in] adding a little extra material in some places.”
“There really hasn’t been a whole lot of gender-neutral undergarments because it is a tricky space,” he added about the inclusivity. “It comes with its complications, so we had many fittings where models came in and tried [products] on. They gave great feedback, and that [resulted in] adding a little extra material in some places.”
Noah adds that the brand is just starting with undergarments, but he wants to expand to maybe loungewear next, and he also doesn’t want it to feel like merch.
“We want to be a brand that people buy because they like the product and the community we built,” he said. “I don’t want them to even realize that I’m the one behind it.”
Head to iphis.us to shop now!
Noah is no stranger to fashion, hitting red carpets and attending fashion shows. Check out our Top 10 of his best red carpet looks!
@noahbeck finally. years of hard work and planning im so excited to announce the release of our gender-inclusive brand🫶 products up on the site and ready for order june 6th :))
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